I specialize in ux + brand writing and strategy.

Basically, I use words to make things better.

a little about me

Long story short: I write like a copywriter and think like a strategist. An art director once called me a “pragmatic creative” and it's kind of perfect.

Short story longer: My sweet spot is right where product, brand, and strategy meet. I help stakeholders understand their needs, and then collaborate with cross-functional teams to develop and execute the best concepts for the job.

So I don't just write words. I’m a content designer. I create structures that keep things consistent, all with an eye on brand voice and tone.

  • "Shauna was my rock, my creative partner, the person I always turned to when faced with hard problems. I promise you this: You will not find a better content designer."

    Lisa Jennings Young
    Content Design Director, Microsoft Teams

  • “I’ve often referred to Shauna as my Word Goddess. The title doesn’t do her justice."

    Tish Pinion
    Director of Accounts

  • "Shauna has an absolute mastery of taking complicated subjects and making them easy to understand."

    Jesse Silverman
    Corporate General Counsel

  • "I LOVE working with Shauna because she has a gift for addressing legal requirements seamlessly while still telling a good story."

    Laura Weissbein
    Managing Counsel, Credit Karma

  • "Shauna's sharp wit, wisdom and presence bring that extra special dash of pizazz to everything she touches."

    Shiloh Grace
    Director of UX Design, St. Jude Children's Research Hospital

  • "Shauna's ability to set the exact correct tone for content is superb. She's a gifted writer and a savvy communicator."

    Rena Sawyer
    Product Owner, Nike

  • "Shauna has attention to detail second to none, a true passion for her work and consistently delivers on her promises."

    Zach Segal
    Head of Listings, Coinbase

media awards

  • … for content strategy on Twitter Confetti: Super Bowl LIV, a partnership with the NFL where Twitter printed fan and player tweets on confetti that rained down on the field at the end of the Super Bowl.

  • … for content stratgy on Twitter End of 2020, an out-of-home campaign featuring dozens of tweets from users (some of them famous) bidding a not-so-fond farewell to 2020.

  • … for content strategy on Twitter’s Black Lives Matter, an important Juneteenth out-of-home campaign featuring more than 300 powerful tweets placed in communities where people were rallying for racial justice.

a few happy clients

FedEx

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Viking Range

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FICO

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Sony Music

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Land Rover

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Hilton Worldwide

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Waldorf Astoria

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FedEx • Viking Range • FICO • Sony Music • Land Rover • Hilton Worldwide • Waldorf Astoria •